Rubbing Minds, Sharing Ideas At A Focus Group By Philips Nigeria.

Dupe Talabi of TasalHQ and I

I have to say a huge thank you to Natural Nigerian for extending an invitation to me for this brain storming session.

  So I got to be a part of a focus group organized by Resource Villa International for Phillips Nigeria. Basically Philips is looking to create tools that are tailored to suit the unique hair textures of African women and in doing so; decided to speak to experts in the hair care industry ( see me oh! rubbing shoulders with people that have been in the industry for years and years)

They had about 20 hair stylists whose expertise ranged from natural hair (including locs) to relaxed hair to braiding and weave fixing. Each concept for a potential tool was shared and each person got to :
- speak about how they thought it would work in the market based on their experience with their own clients;
- give suggestions about changes that could be made to make the design and functionality of the tool even better
- speak about whether each tool concept met a manageability need for the hair of the African woman